Study case

Evaluate a new potential export market
Problem:
A French food producer plans to offer for sale its products to new markets in Russia, but lacks knowledge on the inside matters.

Approach:
Understand the habits / customs of the population, especially those related to the consumption of its particular products. Identify local distributors who are preferred to entering the market.

Answer:
Ameris Consulting team determines a profile of the target and describes the habits of equivalent products. Following a training in intercultural management, product marketing will be defined in terms of cultural criteria unique to Russia.

 

A company wants to strengthen its negotiation power with respect to a single supplier:
Problem:
A company is facing scarcity in raw material suppliers. Dependence on one supplier would risk to imposing wide variations in rates.

Approach:
Identify new suppliers (France / Europe / World).

Answer:
Ameris Consulting team identifies several suppliers and produces for each of them an information sheet comprising contact information, range of available products, and name of appropriate contact.

Competitive analysis
Problem:
A company that is about to launch an innovative product wants to sell it at the best value for money compared to its competitors.

Approach:
Identify, through a local survey, the marketing mix of all competitors.

Answer:
The Ameris Consulting team provides an overview of the competitors' offer by resuming the key features of their products and their marketing methods.

Anticipating the specifications of a new European standard
Problem:
A company is concerned about the emergence of European rules imposing new standards on manufacturing.

Approach:
Follow the evolution of the European legislation and Brussels debates.

Answer:
The Ameris Consulting team informs on regular terms the decisions of AFNOR concerning the project in question. The date of publication of the standard is communicated to the company several weeks in advance, allowing it to adapt its R&D policies.

Respond to an internet attack:
Problem:
Employees, business partners, customers, journalists and competitors of a pharmaceutical company receive an email saying that company leaders are corrupt and its products are expired or lethal. The attack is aimed at all the important business circles: the heart of the company, its partners, its competitors, and the media. The desired impact of the attack is to destroy the brand and the business.

Approach:
IIdentify the source of these messages and the modus operandi of the attack. Evaluate the effects of the propagation and implement a counter-attack strategy.

Answer:
The team of Ameris Consulting assists the pharmaceutical group with a crisis cell, an informational counter-attack and develops an investigation to identify the cyber criminal. As a second measure, security and reputation management recommendations are addressed to the group management.

Your company is managing a project with an important number of suppliers and the delivery schedule runs over several months or even years. Order tracking is one of the critical phases of the supply process.

This phase of the purchasing process, often regarded by buyers as an unrewarding, time-consuming task, is nevertheless essential to the successful ending of your project.

Indeed, delivery delays usually result in production and planning delays that can have significant financial implications.